The Audi A8 is stylistically defining – it signals the dawning of a new design era for the entire brand. The front end with the wide, upright Singleframe grille and the fluid, muscular body symbolize sporty elegance, sophistication and progressive status. The new A8 delivers on the promise made by the Audi prologue design study. The luxury sedan possesses a powerful presence – whether in the 5.17 meter (17.0 ft) standard version or the A8 L, which has a 13 centimeter (5.1 in) longer wheelbase. The Audi brand is renowned worldwide for sports appeal, lightweight construction and quattro permanent all-wheel drive – and the design of the new A8 conveys these values. The balanced proportions emphasize all four wheels in equal measure. Muscular shapes above the wheel arches give visual expression to the quattro drive. Viewed side-on, the upright front end combined with the gently inclined rear create visual tension. The flagship model proclaims its identity both day and night, drawing on both the striking HD Matrix LED headlights with Audi laser lighting, and the LED light strip combined with OLED technology rear lights. These produce unique light animations as the driver approaches and leaves the car. Luxury lounge: the interior Freedom is the defining design feature with a new luxury slant. This explains the A8’s resemblance to a lavish, spacious lounge. Compared to the predecessor model, it has grown substantially in length in both body versions. The range of equipment and materials is extensive, with every detail radiating superlative bespoke quality – from the perforation in the seat upholstery to the electrically opened and closed shutters on the air vents. The classiest seat in the new Audi flagship model is in the rear right – the optional relaxation seat in the A8 L that comes with four different adjustment options and a footrest. In this seat, the passenger can warm and massage the soles of their feet on a unit with multiple settings incorporated into the back of the front-passenger seat. The new comfort head restraints complete the experience. The rear passengers can also control an array of functions such as ambient lighting, the new HD Matrix reading lights and seat massage, plus make private phone calls, via a separate operating unit. The rear seat remote, with its OLED display as large as a smartphone, is a removable unit housed in the center armrest. Fingertip response: the controls The luxury sedan’s interior deliberately adopts a reductive design; the interior architecture is clear and with a strictly horizontal orientation. Audi carries its high quality standards into the digital age with a radically new operating concept. It does away with the familiar rotary pushbutton and touchpad of the predecessor model. The instrument panel is kept largely clear of buttons and switches. At its center is a 10.1-inch touchscreen display which, when off, blends almost invisibly into the high-gloss black surround thanks to its black-panel l...
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286 - 340 hp
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