In designing the hatchback and sedan versions of the new Mazda3, the development team took a fresh look at their respective values and personalities and then worked to maximize the unique appeal of each. The hatchback presents a powerful and seductive look with lasting visual appeal that evokes a sense of exciting experiences to come. In contrast, the clean, sleek and sophisticated beauty of the sedan speaks of maturity and refinement. The result is two body types with personalities so distinct one might even think they were completely different models.

  • The design concept for the hatchback focused on creating a solid mass with a seductiveappeal that conveys a fresh expression of hatchback styling. When viewed from the rear, the cabin and body come together to appear as a single solid mass. This unique form realizes a powerful, solid presence and an expression of seductive and lasting appeal.
  • The design concept for the sedan is “sleek and elegant.” While conforming to traditional sedan styling by bringing together the hood, cabin andtrunk as three distinct elements, the development team aimed to elevate those elements and achieve a new level of beauty that befits a Mazda sedan. The result is a refined, mature expression of elegance.
  • A new lamp design is one more element key to Kodo design’s further evolution. In keeping with the “less is more” theme, all unnecessary elements are shaved away to leave only the essence of a lighting fixture. The development team felt that limiting the design to the minimum necessary elements – the light source, lens andbase – would create a clean and beautiful look. They also pursued a round design with an expression of depth in order to create a presence that accentuates the new Mazda3’s physique and fore-aft axis. The new design embodies a dynamic expression that distinguishes the Mazda brand.
  • Polymetal Gray was newly developed as an exclusive color offering for the hatchback. Fusing the hard appearance of metal with plastic’s characteristic glossy smoothness creates an entirely new expression of quality. The color changes its expression depending on the light, accentuating the beautiful form of the hatchback’s body.

INTERIOR DESIGN

To further strengthen the connection between the car and driver, every aspect of the cockpit is laid out in perfect horizontal symmetry with the driver in the center. At the same time, every element is designed to directly face the driver and help emphasize the driver-centered axis that runs from front to rear. Furthermore, the interior incorporates the “less is more” ideal that is a key to the new Mazda3’s further-evolved KODO design. Keeping all elements other than the cockpit as simple as possible helps amplify the presence of the cockpit zone. This creates a comfortable environment in which the car and driver engage in a natural dialogue that enables the driver to focus on the t...
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Price
Starting at $21,000 to $28,900
Specs
Power
186 hp
Type:
Photos

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