The new Audi A3 Sportback features compact proportions and a sporty design. The wide Singleframe and large air inlets at the front end accentuate the dynamic character of the premium compact car. The shoulder of the body extends in a smooth line from the headlights to the rear lights. The surface below is curved inward – a new element of Audi’s design that puts a stronger emphasis on the wheel arches. The digital daytime running lights of the Matrix LED headlights are a further innovation. They consist of a pixel array made up of LED segments in a three by five arrangement that create special light signatures and make the A3 immediately recognizable. The sporty and sophisticated design is continued in the interior with the new shifter, aluminum or carbon inlays, striking door openers and an instrument panel with a black-panel look. Seat upholstery made of recycled PET bottles and adorned with stylish contrasting stitching are being used for the first time.
Digitalized: controls and displays
The cockpit of the A3 Sportback is wholly focused on the driver. It uses familiar elements from the brand’s full-size models and is equipped with a 10.1-inch touch display as standard, which is integrated into the center of the instrument panel. This recognizes letters entered by hand, provides acoustic feedback and can be controlled using natural language. The instrument cluster, which the driver operates via the multifunction steering wheel, is also digital as standard. The Audi virtual cockpit offers additional functions such as a large display of the navigation map. The plus version measures 12.3 inches and offers three different views, including graphics with a sporty look. A head-up display that projects important information onto the windshield in color can be installed upon request.
Intensified: the infotainment
The MMI operating concept is powered by the new third generation modular infotainment platform. Its computing power is ten times higher than that of its predecessor, it performs all tasks relating to connectivity, including telephony and the Audi connect services with LTE Advanced speed, and also has an integrated Wi-Fi hotspot.
Individual settings can be stored in up to six user profiles – from climate control and the seat position to frequently selected navigation destinations and frequently used media. The DAB+ digital radio is included as standard and the online or hybrid radio is available as an option. Route guidance is even easier and more flexible. For example, the navigation offers predictions on the development of the traffic situation, high-resolution satellite images from Google Earth and detailed 3D models of many major European cities. Audi connect enriches points of interest with photos, opening hours and user reviews. The connect services also include the car-to-X servi...