Sony Honda Mobility Inc. (SHM) announced its new brand “AFEELA”, and unveiled a prototype as a new type of mobility, at CES® 2023 which opens to the public in Las Vegas, Nevada, USA and online from January 5, 2023 (Thursday) local time.

  • SHM strives to become a Mobility Tech Company that will pursue innovation in mobility by combining cutting-edge technology and passion along with people who pioneer the future with their creativity, based on our corporate purpose “Move people, through the pursuit of innovation with diverse inspirations.”
  • SHM announces its new brand, “AFEELA,” along with the unveiling of a prototype that demonstrates a new relationship between people and mobility.
  • Towards realizing safety and security: Our prototype is equipped with a total of 45 cameras and sensors inside and outside the vehicle, together with 800 TOPS of maximum computing power for ECU.
  • Mobility space into entertainment space by seamlessly integrating real and virtual worlds. To begin with, SHM has started to build new values and concepts for mobility with Epic Games.
  • SHM will develop the production model based on this prototype. Pre-orders are planned to begin in the first half of 2025, sales by the end of 2025, and delivery from spring in 2026 in North America.
  • To advance the intelligence of mobility, SoCs from Qualcomm Technologies’ Snapdragon Digital Chassis will be used in key features including AD/ADAS, HMI/IVI, and telematics. SHM is building a strategic technology partnership with Qualcomm Technologies to realize next gen mobility experience.
  • SHM begins collaboration with Epic Games to create new value in mobility services and entertainment.
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