Today, Genesis officially launched GV80, its first sport-utility vehicle. GV80 introduces a variety of firsts for the Genesis brand, including a six-cylinder diesel (Not available in the US Market), electronically controlled suspension with road preview, and Road Active Noise Cancellation. The launch event and media test drive took place at the Korea International Exhibition Center (KINTEX) west of Seoul.

“GV80 represents the essence of the innovative spirit of Genesis,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “As we launch GV80, our first luxury flagship SUV, we simultaneously open a new chapter for Genesis.”

The “V” in the GV80 marque represents versatility that only a Genesis SUV can offer. The production GV80 realizes the vision of the GV80 Concept first shown at the 2017 New York International Auto Show.

Athletic Elegance Takes New Shape

The GV80 SUV joins the lineup alongside the G70, G80 and G90 sedans with more than a common thread of design identity. The interior and exterior styling of GV80 was te result of a collaboration between Genesis Design studios located in South Korea, the United States and Germany.

“We enjoyed the challenge to apply ‘Athletic Elegance’ design language to SUV architecture,” said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group. “The precise proportions and attention to every detail denote that GV80 is authentic to Genesis design principles.”

Signature Genesis design elements are immediately visible on GV80, from every vantage point. The Crest Grille emphasizes gravitas consistent with the positioning of GV80. The Parabolic Line runs smoothly along the side with precise execution, accentuated by power lines above each wheel emphasizing stance and presence. The Quad Lamps, which flank the Crest Grille, are made possible with sophisticated lighting technology.

“The Quad Lamp graphic will become the most recognizable, unique signature of Genesis design, as the simplest of lines communicate a distinct identity," Donckerwolke said. “Two lines will come to define Genesis.”

The G-Matrix pattern that appears in light fixtures throughout the exterior is inspired by beautiful orchids seen when diamonds are illuminated by light. The pattern also appears on the available 22-inch wheels.

The body structure of GV80 is enhanced with hot-stamped, high-strength steel, as well as lightweight aluminum used on the doors, hood, and tailgate that allow it to achieve competitive curb weight.

Luxury in Space

The interior of GV80 focuses on “the beauty of white space,” characteristic of the elegant South Korean architectural philosophy. The concept of “luxury in space” defines the open feeling of the cabin of GV80, with the...
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Price
Starting at $48,900
Specs
Engine
2.5-liter
Power
300 hp
224 kW
0 - 100 km/h (0 - 62 mph):
6.9 seconds
Engine
3.5-liter V6
Power
375 hp
279 kW
0 - 100 km/h (0 - 62 mph):
5.5 seconds
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