Toyota Motor Corporation has unveiled its latest offering in the world of luxury vehicles - the new Century model. The Century, which has been a symbol of opulence and excellence since its debut in 1967, is set to continue its legacy of providing unmatched comfort and prestige. With plans for a 2023 launch, Toyota aims to redefine the chauffeur-driven car experience.
The Century was originally conceived to challenge Western luxury brands dominating Japan's chauffeur car market. Toyota's vision was clear: to create a uniquely Japanese luxury vehicle that combined traditional aesthetics with a focus on exceptional comfort and serenity. For over five decades, the Century has exemplified omotenashi, the Japanese spirit of hospitality, ensuring passengers reach their destinations in absolute comfort.
Recognizing the evolving needs of chauffeur-driven car passengers, Toyota is introducing a new model under the concept of "The Chauffeur." This innovative model is designed to meet the expectations of today's travelers, who often seek to make the most of their travel time by resting or engaging in online meetings.
The new Century model is set to be fully customizable on a global scale, tailoring every detail to individual customer preferences. Toyota's aim is to provide "freedom in motion," ensuring the ultimate freedom of movement for all passengers.
The Century's design is a testament to "stately grandeur," blending dignified aesthetics with Japanese elements. Its distinctive body features both horizontal and vertical forms, evoking a sense of majesty. Craftsmanship is evident in every detail, from the exquisitely engraved phoenix emblem to the mirror-like finish achieved through meticulous polishing.
Inside, the Century offers a human-centered approach to interior space, ensuring comfort in various situations. Fully reclining rear seats with a refreshment function cater to rear-seat passengers, and an exceptional audio system creates a live performance ambiance. Rear doors open wide, supported by automatic retractable power steps, enhancing ease of entry and exit.
Under the hood, the new Century boasts a 3.5-liter V6 plug-in hybrid system, delivering both power and a quiet ride. This system can function as a Battery Electric Vehicle (BEV) for everyday use and a Hybrid Electric Vehicle (HEV) for long-distance travel, making it ideal for chauffeur-driven services and personal driving pleasure. The four-wheel steering system ensures effortless handling at various speeds, and a Rear Comfort mode adds to the passengers' comfort.
